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Morgan Stanley, Jeffries Raise Apple (AAPL) Forecasts for 2026 Amid Strong iPhone Performance
Morgan Stanley, Jeffries Raise Apple (AAPL) Forecasts for 2026 Amid Strong iPhone Performance
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Apple Inc. (AAPL) stock has weathered a volatile 2026 but remains 8% year-to-date, rebounding steadily since April's downturn. The Fall rally—fueled by the iPhone 17 launch—has bolstered revenue, prompting Wall Street upgrades. Jeffries analyst Edison Lee lifted the price target to $283.36 (from $246.99) while maintaining a Hold rating, citing Apple's resilience to memory cost pressures and raising Q1 iPhone unit estimates by 7%.
Morgan Stanley echoed bullish sentiment, reiterating an Overweight rating and hiking its target to $315 (from $305) based on a 32X FY2027 EPS multiple. Both firms anticipate sustained momentum, with Apple's premium pricing power insulating margins.
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